Back in the day most gun makers also built guns for retail outlets with their name or store brand on them (Western Auto, Sears, Westpoint, etc.). These were usually plain-jane utility models and have little to no collectable value, and as such should be priced significantly less than (in this case) a comparable Stevens Favorite. No clue what used Favorites are selling for these days, so you might want to look around on GunBroker for reference.
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