Because he doesn't want to hurt his wife's feelings.
When he hauls out his Savage Model 11 Scout Rifle the conversation would go something like this:
Wife: "Is that the rifle I bought you?'
daddyusmaximus: "No."
Wife: "What's wrong with the one I bought you?"
daddyusmaximus: "This one has a bunch of features I want."
Wife: So you don't like the one I gave you?"
daddyusmaximus: Well, yeah, but this has better resale value."
Wife: "Sorry mine wasn't good enough." (Thinks to herself: I'm never buying him a gun again.)
If it were me I'd tell her how much I like her rifle and explain all the cool things I'm doing to it.
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