Funny, I thought I mentioned this and gave my two cents on it in the article I posted on the homepage last week about all the new models for 2016. Apparently nobody pays any attention to the homepage anymore.

And if you didn't notice at the top of this page, Savage Arms has abandoned the old Indian head logo in favor of this new design. Given all the politically correct nonsense surrounding the Washington Redskins and other uses of Native American related names, logos and mascots it was just a matter of time before Savage did this. It's sad to see it go, but this is the times we live in and I really can't blame Savage for playing it safe rather than waiting for some Civil Rights group to serve them with a lawsuit claiming it's derogatory. Never mind that the Chief Lame Bear personally gave Savage Arms permission to use his effigy as their logo in trade for a discounted price on rifles for members of his tribe - that wouldn't matter in today's ridiculous world.
And yes, the new logo is very boring and unappealing.