I always check Amazon for optics. A lot of times, they will offer free shipping in addition to having the best price. I usually give OP and SWFA an opportunity to match, but often they cannot or will not. I bought a Bushnell 4200 about a year ago and they both told me that Amazon's price was below their cost. I'm not making a recommendation one way or the other because service and selection are hard to quantify, but do have a value.