This has my interest some what for the very reasons mentioned above. I live in a "straight-wall" type state (they modified the rules last year to allow bottle necks as long as they are .355" bullet up to a .500") and the amount of people that will flock to these new compliant cartridges is staggering. However as mentioned above it only lends itself to certain platforms and if the ammo availability is not there it will flounder and die. For me however as long as reloading components (or at least dies) become available, then I welcome most new additions that are able to broaden my options. It does seem to be a direct replacement for the 35 rem but in true straight wall. The idea of a .35 Rem has been passing through my head, however if this becomes even remotely popular and a lever gun and components are fairly easily acquired then this may be a better choice. I wonder how it would perform with a Hornady Flex tip bullet? May have to think on this one.