I had the choice of this scope and several others but the price point came to be ridiculous. I was able, after a good bit of haggling, coupons and web discounts, able to get this scope at more than half off...and it was still over $1,200. I was also looking at the NightForce SHV F1 but this Steiner seems to be an order of magnitude above it, more like a NightForce NXS. The cost of the NF SHV and the Steiner were ultimately comparable and I went with the Steiner. Everything else was just beyond reach. Would I like to have a S&B? You bet! Will I ever be able to talk myself into parting with the cash to buy one? Probably not.