The reason Bell and Carlson sells all 2000 stocks they make each month is that they offer a quality product at a reasonable price. You could buy three or more B&C's for the price of one McMillan. Not everybody wants to or can afford to spend $600-1000 for a rifle stock. I own a few B&C's and I like them. I don't own a McMillan, nor do I desire to, as I just can't see that much value being added over what B&C offers.
Edit: remember that the 2000 stocks/month is a purely hypothetical number
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