I would be pissed if I did not get 20 reloads out of lapua in 260. You will have to re- anneal the necks after like 8-10, but that is easy enough. Now cals that push cases hard will not get that, but get same in 308 with lapua brass - wow, not so expensive now lol. Knowledge is important in life not brand loyalty. Maybee I got one of the bad batches of remcrap, not sure. most brass will give you 5-10 reloads