I believe a lot has to do with the "I drive a Mercedes" thought process. Chances are half the people that shoot custom actions can't out shoot a factory Savage in capable hands. But they "want" the best/most expensive, the most obnoxious paint schemes, blah, blah blah. Truth is, Savage has rather sloppy machining on my new 12F. The action has huge mill marks, and the OD of the action looks a lot like a golf ball. That being said, it still will shoot outstanding. Just not as pretty doing it.