Good Lord, they are getting cheap. Midway has the 6.5-24 on sale for $215. I know this scope isn't as good as what a lot of you guys use but I think it is a pretty decent scope. I have a couple of them and so far they have been good. the only criticism I have is the crosshairs are a little thick but they are fairly clear, hold zero and are a vast improvement over the horrible Vortex Vipers that they replaced. I went from thinking my 243 Savage was either a lemon or I had no ability whatsoever to really liking the rifle. I think the list price is $549. I know there is a tremendous markup in scopes and no one pays list for a scope but this is less than half of list. MidwayUSA says list is $649 but I think that is incorrect.