I agree is seems shady, but all about marketing. The past many number of years Federal has been selling their ammo, say hunting ammo for the 308. With "Federal" premium bullets. Only again due to the ATK banner, those bullets were Speer built bullets(WAS also part of ATK). So depending upon how you want to view the world, those could be:
A - Federal premium bullets, built under production from Speer.
B - Speer bullets with the wrong name.
Again this is merely talking out loud, are they "Sierra" SMK's, or are they Sierra's that they purchased? Interesting to think about anyway.
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