Quote Originally Posted by acdieter View Post
It sure would be fraudulant and deceptive for Federal to put the "Sierra" logo on their box and lead the consumer to believe it is the Sierra Match King bullet, if the bullet in the box isn't actually manufactured by Sierra. Being in the service myself, I have seen and been dumbfounded by the way government procurement "works." (I use the term "works" very loosely!)

I agree is seems shady, but all about marketing. The past many number of years Federal has been selling their ammo, say hunting ammo for the 308. With "Federal" premium bullets. Only again due to the ATK banner, those bullets were Speer built bullets(WAS also part of ATK). So depending upon how you want to view the world, those could be:
A - Federal premium bullets, built under production from Speer.
B - Speer bullets with the wrong name.

Again this is merely talking out loud, are they "Sierra" SMK's, or are they Sierra's that they purchased? Interesting to think about anyway.