Yeah, vortex is making a big splash. And the gen 2 razors are right up there with S&B, Nightforce, and depending on the model for 1K less or more. And there warranty is the best IMHO. Im not surprised they are leading the pack now. Im sure they will dominate for a couple years and some one else will try and copy them and try and gain some of the market back. Gen 2 razors are still on a long wait. Awesome scope!