Folks were buying them two and three at a time when I got there around eleven. Picked up the last two they had this morning at start of sale at the local Cabelas. They've taken them off the website as it is an in-store price only. $200 off the regular price of $589. V-plex reticle, 30mm tube. Hurry if you think you might want one. I bought one for my model 12 .223 and one for my shooting buddy , but he's not sure he can afford it right now, so may return it or put it up for sale.