No firefly reticle here but I do have 2 of the 3-9x40s I have had for5 or six years though. Picked em up dirt cheap when my local Wal mart got out of the gun business. Over the years several of the lower end Bushnells crapped out on me but I have been very pleasantly surprised with the Elites. They have a good clear sight picture,decent low light ability and have held up well on a couple of long action hunting rifles that see frequent use.