Not sure I really understand that answer from them. Did they not thing the short mag spectrum was already well covered? I think the 338 spectrum is probably the least covered. Look at how many 7mm's and 30's there are out there. Seems like a no brainer to me but that's just me. The top performers only include the 338 RUM, 338 Lapua, and 338-378 Weatherby (340 weatherby too) that are factory rounds. All of them are pretty hefty on recoil and cost. I guess their marketers are seeing something I'm not.