LOL me and my cousin just had this discussion. He wanted to know why i chose the .270 over the 30-06. He was amazed when I broke out some ballistic tables and showed him the truth. My opinion is the 30-06 has the same fame of that of the 30-30. It is a family name, by that I mean grandad had one dad had one and so on. I love my lever action 30-30 but there is no way in hell I am going to use it if I know I may have shots over 100 yards. Will it kill deer further sure, but the drop on a hornady 150 gr. InterLock RN zeroed at 100 yards is -29.5" at 300 yards there is no data recorded on the table for 400 yards. Here in florida where there are very few shots available over 100 yards the 30-30 is fine, but in Kentucky hunting farmlands it is not up to the job.