After reading the article again, I noticed a statement that started me wondering if I was reading it right. The discussion there is about the .17wsm cartridge and its availability. On page 55, in the left hand column, this seems to be Winchesters answer to that: "We have ensured that the .17 WSM will be loaded on a regular basis in our magnum rotation." To me that means that Winchester is not cranking out the .17wsm cartridges as fast as they can on a production line to try to meet the demand, but are making some of the .17wsm's then stopping that and making something else for a while, then maybe something else then maybe in a month or two coming back to the .17wsm. Maybe that has something to do with the apparent shortage of the supply of the .17wsm's. Does this make any sense?