Definitely need to find a niche` market to focus on and serve if you want to be successful in this day and age. Could be doing custom hardwood stocks, building custom varmint rifles, match rifles or competition handguns, or manufacturing small specialty parts for particular guns. Finding a good niche can be hard though as you need to find the small voids in the existing market that aren't being met, figure out what exactly those in that niche are wanting, and then you have to develop that/those products and figure out a way to produce them at a price that will both provide you with a sufficient profit and still be considered a good value to the customer to get them to purchase it.